College Students from across Canada will compete in the 2023 Scotiabank Vanier College National Marketing Case Competition

Vanier College is thrilled to announce that the Annual Scotiabank Vanier College National Marketing Case Competition will take place this year on March 4th and 5th, 2023. This year 24 Colleges and Cegeps from across Canada will be in Montreal to compete in both official languages for the National Collegiate Marketing case competition.

"This will be the 18th anniversary edition of the marketing case competition," says George Dracopoulos, Vanier Case Competition Co-Founder, and principal organizer. "The competition is back to pre-pandemic levels with College teams travelling from coast-to-coast for this unique opportunity for engagement and inspiration."

The colleges and cegeps signed up for the 2023 competition are: Cégep régional de Lanaudière à Terrebonne, Cégep de Drummondville, Collège Bois-de-Boulogne, Collège Ahuntsic, Collège Montmorency, Collège Édouard‐Montpetit, Collège André-Grasset, Dawson College, John Abbott College, Marianopolis College, and Vanier College from Québec; Algonquin College, Durham College, George Brown College, Fanshawe College, Niagara College, Seneca College, Sheridan College, and St. Clair College of Applied Arts and Technology from Ontario; Red River College from Manitoba; Okanagan College from British Columbia; Nova Scotia Community College from Nova Scotia; New Brunswick Community College from New Brunswick; and College of the North Atlantic from Newfoundland.

The main competition will take place on Saturday, March 4th, 2023, at a new location, the Airport Marriott Hotel (Montreal Airport), 800 Place Leigh-Capreol, Dorval, QC H4Y 0A4, 514-636-6700. Team presentations begin at 10:00 AM and run until 3:15 PM on Saturday. Because of the large number of participants, there will be three theatres of presentations on Saturday. That evening, the top two teams from each of the three theatres will be announced at a gala dinner at 7:00 PM. These top six teams will then go on to compete in the finals Sunday morning, March 5, 2023, following which, an awards luncheon will take place.

Case competitions challenge students to develop their skills on all levels. To be selected to their teams, students must compete internally at their respective Colleges. The successful candidates demonstrate a combination of analytic capabilities, creativity, and mastery of marketing theory and application Students Melinda Polito, Ivan Wang and Julie Zako with alternatives Elvin Alinday and Kayla Gravino, join Head Coach Megan Pepe, to form the Vanier team.

Case competitions demand imagination, knowledge, clear thinking, and good presentation skills. During the Case Competition students, in teams of three, are isolated for three hours to analyze a real-world marketing problem they have never seen before, create a Power Point presentation then present a marketing plan before a panel of experts from business, industry and higher education. The cases are prepared annually by top authors and professors from Universities and Colleges from across the nation. The teams are judged on the practicality and value of their solutions, and the quality of their presentations.

Scotiabank is the principal sponsor of the Scotiabank Vanier College National Marketing Case Competition, and we sincerely thank them for their valuable continued support in student development and career growth for these young exceptional individuals.