Spark Young Minds: A campaign for Early Childhood Education

In 2023, Vanier set out to create a campaign to highlight the invaluable work and expertise of early childhood educators. The goal? To illustrate the dynamism of the profession and to show young men in particular that an exciting career awaits them in this field.

The slogan "Spark Young Minds"—whether alluding to the minds of college students or of children—captures the essence of early education: pedagogy through play. Early childhood educators study children's cognitive and emotional development, analyzing their interactions with the world around them through the medium of play. They ensure they meet developmental targets, learn key social skills and build their autonomy, all while creating a safe and harmonious classroom environment.

Explore the campaign and hear from students and graduates of our Early Childhood Education program, as well as educators at CPE Vanier, on why they chose—and love—their profession.

Credits

Participants

  • Kelly Kuit, pedagogical counsellor and educator at CPE Vanier
  • Leeann Siewnarine, educator at CPE Vanier and ECE graduate
  • Peter Tiberio, student and educator at CPE Vanier 
  • Zoe Kayla Marie Quiblat, ECE student

Production and design

  • Productions Arborescence: video production, direction and editing
  • Gauthier Designers: Tagline, visual identity and photography

Project management

  • Jacqueline Matskiv, project lead and coordinator
  • Department of Early Childhood Education, consulting and collaboration